Job Listings
Marketing Specialist (Digital)
Posted on Fri Jan 27, 2012 by Minto
Job Description:
Marketing Specialist - Digital
The Marketing Specialist will coordinate digital media strategy and execution, while evaluating new and emerging digital applications, including online and social media channels for the Minto Properties group. This role will collaborate with the Minto Properties marketing team members to manage and coordinate website updates, SEO and content initiatives as well as activities on Facebook, YouTube, Twitter, etc. This role will work closely with the team to ensure online and offline initiatives are congruent and propose creative and innovative digital communications plans for Properties.
The successful candidate is a high energy, self-starter with strong verbal and written communication skills. Coordinates and executes digital marketing and communication activities for Minto Properties. The Marketing Specialist is flexible, proactive and can work on his/her own to accomplish the goals of the team.
Key Responsibilities:
- - Helps to create and implement digital media strategy for the Minto Properties
- Coordinates with business lines across Minto Properties to ensure the strategy is effective and ensures the adoption of relevant digital/social media techniques
- Develops the roadmap for the social media tools and directs integration on minto.com
- Provides benchmarks and analyzes data to support decision-making and enhance success of campaign targets
- Sources and manages relationships with social media, platform partners, and corporate counterparts
- Researches, administers, and monitors digital and social media tools on a daily basis in support of the business social media strategy
- Delivers against the customer engagement initiatives online and is responsible for participating and managing the online dialogue
- Supports the team development of social media capabilities
- Implements best practices and guidelines, and develops internal training tools to foster a social and digital-savvy team
- Connects and support all non-digital marketing and communication efforts
- Participates in industry associations to network, share experiences and acquire knowledge of industry standards and best practices
- Monitors and research competition through analysis of sales, pricing, collection of plans, incentives, etc…
- Other duties within the scope, spirit and purpose of the job, as requested by management
Education:
- - A University Degree or College Diploma in Marketing / Communications / Public Relations / Digital Media (or other similar area of study)
- Advantage: CMA’s Digital Marketing Certificate, IAB Canada's Interactive certificate, Online Marketing Institute certificate
- - A minimum of 3 - 5 years in marketing, with advanced knowledge and understanding of digital media platforms.
- - Strong analytical skills
- Exceptional communication and interpersonal skills
- Proven effective business writing skills
- Strong organizational skills
- Solid project management skills
- Ability to build strong relationships with internal and external clients
- Knowledge of blogging ecosystem relevant to Minto’s businesses
- Strong working knowledge of principles of SEO
- Solid understanding of mobile applications as it relates to social media
- Experience with website analysis using a variety of analytical tools as well as reporting tools
- Experience with business and strategy development
- Applies knowledge and problem solving skills to different aspects of various tasks and projects in the department under limited supervision
- Asset: Strong understanding of database marketing best practices and customer targeting
Location: Toronto, Ontario
Discipline: Search Engine Marketing
Position Type: Full Time
How To Apply
To apply for a career with Minto, please apply online in through www.minto.com Due to the high number of resumes we receive, only qualified candidates will be contacted.
